Express Yourself, and Sell

In this new age of publishing, whether an author is published by a publishing house or goes the route of print-on-demand self-publishing, the author will be responsible for a great deal of the marketing of each new book. Authors must blog, tweet, chat on FaceBook, and travel to conferences and street corners to sell their books.

But here’s a neat new twist that just occurred in London. Crime thriller writer Meg Gardiner was dashing to catch the Tube when she happened to glance at a poster on the tunnel wall and discovered that the poster was advertising her latest book. She hadn’t even known that the poster was in the works! Of course, dignified and collected as ever, she skidded to a stop and had her husband preserve the moment. Be proud! That’s your book!

Now that is a great way to market a book. Think of the millions of people who ride mass transit every day in the world’s metropolitan centers. Ride and stare out windows vacantly, hoping for something to distract their minds from the routine and mundane.

Ta-da! How about a book ad! We’ve grown accustomed to seeing movie posters, but book posters! What a great idea!

Now, how to turn that into self-marketing? That’s the challenge.

With new publishing horizons come new opportunities to market. Use the Internet, Twitter, YouTube, and perhaps even posters. It’s a brave new world for those who have the courage to seek new horizons.

Christian Writers Conference

I just spent Friday night and Saturday at the Orange Country Christian Writers Conference. I have to say, what a great group of people. And, as at the other writer conferences I’ve gone to, the majority of attendees were women, though there were men, as well. I was there in the guise of Editor for Restorative Press, a publishing company I am helping to get started for a dear friend, the Rev. Carmen Warner-Robbins. She is the Publisher, I am the Editor, and Leslie Emmanuel is the Marketing Guru. We will publish books about people who have suffered trauma and successfully overcome it, as a means of encouraging others to work for healing in their lives.

It’s an offshoot of Carmen’s Welcome Home Ministries, which works with women in jail and prison and gives them a hand when they get out, so that they don’t fall into the same spiral that landed them in jail or prison in the first place. When these women successfully turn their lives around, they become peer mentors and reach out to other women whose lives have landed them behind bars. For the majority of these women, prison is simply the last step in a life of abuse, degradation, and hopelessness. Welcome Home Ministries offers these women something they’ve never had before: hope and a helping hand.
We have high hopes for Restorative Press as an avenue for publication of books of hope and healing. I’m proud to be part of the enterprise.